A creative strategist who thinks in stories, structure and conversations that stick. I shape brand voices, plan feeds and build paid social that feels intentional, not just scheduled.
I was born and raised in Egypt, in a culture where people speak to be felt, not just heard. That's why I put intention into every message, format and interaction, and why I think brands should too.
Feed planning and paid social creative for fashion brands and my own startup, each designed for the platform it runs on.
Scan. Select. Split. Pay.
My own startup: an AI-powered app that splits shared bills and settles them instantly. I built the brand from scratch, including the name, the voice and the visual identity, and then the pre-launch Instagram that drives sign-ups to the waitlist.
The FW26 winter drop told over four grid cycles, from teaser to launch to styling and "get the look" edits. Each 9-post block works by itself and also leads into the next.
Longer engagements where I owned the strategy, the creative direction and the numbers.
Pick a folder to open the case ↓
The resort had new visuals from its rebrand, but its social channels still used the old brand language. My job was to bring the feed in line with the new identity.
Moko needed a summer strategy that would launch new products and new stores while bringing in a younger audience.
Bazic wanted to scale its digital growth by improving the e-commerce journey and running content that performed.
“Intention creates connection.”
I was born and raised in Egypt, where people speak to be felt, not only to be heard. That's where I learned to put intention into every message, format and interaction. I think brands should show up the same way.
I've worked agency-side and in-house, in Cairo and now in Berlin, for clients ranging from local fashion labels to Nestlé. I'm completing an MSc in Entrepreneurship & Innovation Management and I'm open to full-time roles in creative strategy, social media and brand management.
A2G Consulting, Berlin · ~23% follower growth, 32% engagement increase
Intuition Collective, Cairo · 6+ MENA accounts, 45% campaign performance uplift
Matter LLC, Cairo · branding & naming for clients incl. Nestlé
Bazic, Cairo · Shopify, SEO, PR & influencer collaborations
Social & paid creative for 5+ fashion brands
MSc Entrepreneurship & Innovation ManagementHochschule Magdeburg-Stendal · GPA 1.13 · DAAD STIBET scholarship
BSc Management TechnologyGerman University in Cairo · GPA 1.3
